Major League Soccer club Columbus Crew have a new shirt sponsor for the 2017 season in the form of Acura. The luxury vehicle brand replaces Barbasol and will be jersey sponsors for the next three seasons. Acura’s parent company is Japan based giant Honda.
The Crew are based in Columbus, Ohio and Acura has manufacturing operations in the state, making it a key reason for the duo to come together
Grooming brand Barbasol first came on board as Crew’s kit sponsor in the 2012 season (for a five year period